I teach gifted kids and you would think most of them are avid and rabid readers. Not the case--some of them don't (or didn't) read at all for pleasure. (I call them the 'math/science' kids). Anyway, several years ago I started developing a class library. Many of my older students have out grown the school library or it wasn't getting the series they wanted fast enough. So I have an "Adopt a Book" drive at the beginning of the year. I also carry a list of all the books with me so I can pick them up cheap at our local library's book sales.
Here is an outcome from our class library I didn't expect but has thrilled me---many of my 'non pleasure' readers (mostly boys) have started reading up a storm. AND it's all about getting the right book in their hands. I guess some parents don't have a clue what's "hot" and even some school librarians don't get the right book to the right kid. So--the point? I don't know, but I know there is a book for every kid--it's just finding a good match.
I want to do something with graphic novels but haven't started that yet.
BTW I started reading Hunger Games by Suzanne Collins to my 6th graders today--they love being read to, too. It's wonderful, I read it over the weekend--but for mature readers. I have other great books I could recommend if you are interested.
10 months ago